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More than 300 new styles every week
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OUR STORY
PAULA, founded in 2019 by Paula Amorim, is a fashion brand for bold, confident women who create their own trends. PAULA showcases unique, trend-setting designs.
Discover the latest Spring/Summer 2025 collection, 'Only Love Matters' — celebrating the joy of life with vibrant, standout styles.
Embrace your boldness and redefine your style with PAULA!
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