For a confident, sophisticated, demanding and free-spirited woman
Vidíssima by PAULA
PAULA Living
Elevate your living spaces with our meticulously curated range of home essentials designed to inspire and delight. From luxurious home textiles to elegant tableware and everything in between, PAULA Living is your one-stop destination for creating a home that reflects your unique style and personality. Discover our homeware collection and shop the perfect pieces to complement your lifestyle!
Discover the collection
The Brand
PAULA AMORIM
Founder and President
Paula Amorim, the president of the Amorim Luxury Group, represents the fourth generation of the largest and most successful family business group in Portugal, with a rich history of 150 years. In 2005, she acquired Fashion Clinic and successfully revitalized and expanded the brand under her leadership. This includes the launch of PAULA, her distinctive brand, and Fashion Clinic Home.
RICARDO PRETO
CREATIVE DIRECTOR
Ricardo Preto, the creative director of PAULA, is a renowned Portuguese fashion designer with a distinguished career in Europe and Asia. Inspired by Paula Amorim, he is the visionary force behind the fashion brand PAULA.
Where Sophistication Meets Style
Designed for a confident, sophisticated, demanding, cosmopolitan, and free-spirited woman, PAULA stands out for its attitude, sophistication, detail, and quality of materials, accessories, and fabrics. The vision for the brand consists of producing a collection of separates, more for the city in the cold season, and a strong category of resort dresses in the warm season.
PAULA is available exclusively in all Fashion Clinic stores and online.
Fast delivery worldwide
Delivery to over 30 countries
Your Luxury Fashion Destination
More than 300 new styles every week
Free Returns
Within 30 days free of charges